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Privacy Policy

How we collect, use and protect your personal data

Document Version 1.2  ·  June 2026  ·  hayesfirstaid.com

This Privacy Policy explains how MacroMed Healthcare Limited, t/a Hayes First Aid (“we”, “us”, “our”) collects, uses and protects your personal data when you visit hayesfirstaid.com or buy from us. We are the data controller, and we comply with the EU General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018.

Who we are and how to contact us

MacroMed Healthcare Limited, trading as Hayes First Aid, Castle Demesne, Newcastle West, Co. Limerick, V42 N220, Ireland.

For any privacy query or to exercise your rights, email sales@hayesfirstaid.com or call 069 66006 (phone lines open Monday–Friday, 9:00 am–5:00 pm GMT).

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What personal data we collect

Account details — your name, email address, password and (for business accounts) company name.
Order details — billing and delivery addresses, phone number, and the products you buy.
Payment information — processed securely by our payment provider; we never store your full card details.
Communications — messages you send us by email, live chat, WhatsApp or phone.
Website data — limited information collected through cookies and analytics about how you use the site.
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Why we use it, and our legal basis

PurposeLegal basis
To process, fulfil and deliver your orders and provide customer service Performance of our contract with you
To send marketing newsletters Your consent — you can unsubscribe at any time
To meet tax, accounting and other legal duties Legal obligation
To secure, maintain and improve our website Our legitimate interests
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Who we share it with

We share your data only as needed to run our business: our payment provider (Worldline), our delivery partners (for example DPD), and our website and IT providers — and public authorities where the law requires. We do not sell, rent or trade your personal data.

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How long we keep it

We keep personal data only as long as necessary. Order and accounting records are retained for six years to meet Irish Revenue requirements; account data is kept while your account is active. We process your personal data within the European Economic Area (EEA) and do not transfer it outside the EEA.

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Your rights

Under GDPR you may access your data; have it corrected or erased; restrict or object to its use; request portability; and withdraw consent at any time. To exercise any right, contact us using the details above. If you are unhappy with how we handle your data, you can complain to the Data Protection Commission, dataprotection.ie.

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Cookies

Our website uses cookies that are essential for it to work and, with your consent, cookies that help us understand site usage. You can manage your preferences through our cookie banner.

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Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised version and date.

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Order online at hayesfirstaid.com

Browse the full range and order any time at hayesfirstaid.com. Our customer portal is open to all customers — register to track your orders, reorder quickly and manage your account online. If you are an existing customer, we would encourage you to sign up.